Current role
TalkTalk
Head of Insights, Analytics and Market Research, connecting customer and market evidence to commercial decisions.
Founder / MOSAIC CIC
Phil
Pegram.
Insights leader.
Practitioner-researcher.
Founder of MOSAIC.
Why MOSAIC
Put research
to practical use.
Phil founded MOSAIC to understand and address structural barriers to opportunity in North West England. His experience of moving from military to civilian life informs his interest in how systems recognise people’s skills and experience. Read the original MOSAIC story.
MOSAIC gives that purpose a practical focus: research with people furthest from opportunity, understand the rules and decisions affecting them, and develop responses with communities.
Professional background
Evidence, organisations
and decisions.
Phil’s work combines customer insight, analytics and market research. He is interested in how organisations use evidence, who is responsible for acting on it and what prevents findings from influencing decisions.
Doctoral research
Teesside University
DBA researcher with interests in evidence-based management, organisational identity and AI-enabled organisational change.
Research leadership
Dentsu
Previous senior insight roles in an agency environment, supporting clients’ understanding of customers and markets.
Earlier career
British Army intelligence
Experience in intelligence, evidence assessment and decision support before a career in commercial insight.
These are Phil’s professional and academic affiliations. Their inclusion does not imply funding, partnership or endorsement of MOSAIC by these organisations. View Phil’s professional profile.
Research, speaking and collaboration
A question
we can investigate?
Phil welcomes conversations about community research, evidence-based decisions, organisational change and the use of AI in research and analytics.
For a speaking invitation or proposed collaboration, share the subject, audience, timing and what you want the work to achieve.
Get in touch